OPEZ NEGRETE WINS BEST OF SHOW FOR THIRD STRAIGHT YEAR

“Lopez Negrete Communications received one of the most sought-after awards, Best of Show Print, for their 2006 Microsoft campaign at this year’s Houston Advertising Federation’s (HAF) 44th Annual ADDYs Awards. In addition, the agency picked up 19 Gold ADDYs, 16 Silver ADDYs and 36 Citations of Excellence. Overall, Lopez Negrete received 72 awards, making it a record-breaking night for the agency.

The Best of Show Print Award is the third for Lopez Negrete. This year, Microsoft’s “Realizing Potential Campaign” brought home the top honor. In 2005, the agency initiated several campaigns on empowering the Hispanic small business owners and helping the community members realize their potential through the power of technology. Lopez Negrete’s work has always maintained a high level of creative ingenuity, as seen most prominently with this Best of Show win. “All campaigns are judged on overall character and quality. This year’s Best of Show winners exemplify these traits both in style and creativity,” said Gary Gilmore, ADDY judge. “

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