Head of Hispanic ad firm: Don’t fear truth in stereotypes

“Juan Faura plays provocateur in the Hispanic marketing world.
As chief executive of a Dallas advertising and marketing firm, he upends stereotypes ”” and sometimes embraces them. He’s just written a book in which labels both ring true and fall flat.
“Hispanic Marketing Grows Up” boldly features a stereotype on its cover: a lowrider car jacked up like a stallion on its hind legs. Why a lowrider?”

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