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Posted on: March 6th, 2006
Filed Under: [ Hispanic News ] [ Press Releases ]
Tags: Spanish-language
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“El Pollo Loco Inc. unveiled today the first of four new Spanish language television commercials from its Hispanic advertising agency of record, Los Angeles-based cruz/kravetz:IDEAS.
Themed “My Pleasure Place,” the new spots signal a passionate twist on the Hispanic communication strategy El Pollo Loco introduced earlier: “The fresh Mexican sabor of our flame-grilled chicken brings out the loco in you.”
“Our creative approach with Hispanic audiences taps into their passion for the citrus-marinated, flame-grilled taste of El Pollo Loco. For many, the special way we prepare our chicken is reminiscent of food their families prepared as they were growing up,” explained Karen Eadon, chief marketing officer for El Pollo Loco Inc. “With our new Spanish-language spots, we convey the intense pleasure people experience when they eat our food.”"
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