Grocer’s Opening Draws a Crowd: Fiesta Foods Caters to a Hispanic Audience. Southern, California

“Capitalizing on a growing Hispanic market, a Southern California grocer has opened a full-service store in Fresno with plans for a second location.

Fiesta Foods Warehouse is housed in the 46,000-square-foot former Vons at First Street and Tulare Avenue.

Open for just two days, the store is rapidly attracting attention from neighborhood residents, including its target audience, the Hispanic shopper.”

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