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Posted on:
March 4th, 2006
Filed Under: Hispanic News, Marketing & Advertising, Sports
Tagged: Alex Rodriguez, Dominican Republic, sammy sosa, Venezuela
Filed Under: Hispanic News, Marketing & Advertising, Sports
Tagged: Alex Rodriguez, Dominican Republic, sammy sosa, Venezuela
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“The 30-second Pepsi commercial that aired last summer captured the changing mug of the nation’s pastime. Here you had Alex Rodriguez and Vladimir Guerrero — celebrated products of the Dominican Republic (though A-Rod grew up comfortably in South Florida) — in a whimsical home run derby, pitching the popular soft drink.
Before that, it was slugger Sammy Sosa flashing his effervescent smile for everything from Pepsi to Fila to Kmart. Mariano Rivera promoting Nike. Pedro Martinez pitching a McDonald’s lobster roll across New England. Ozzie Guillen doing the same for Subway in Chicago. Francisco Rodriguez selling Pepsi in Southern California and to countrymen in Venezuela. And let’s not forget Viagra pitchman Rafael Palmeiro.”
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