Latin_KNOW: The “New” Latino Advertising + Latin-Know in Business Week
Tagged: children“Business Week’s David Kylie was kind enough to come to Latin-Know for an opinion on what seems to be a new trend in Latino advertising: a higher sophistication in Latino-targeted ads, especially with regard to humor. Bye-bye to the omniscient grandma and hello to real-life humor — irony, sarcasm, the bizarre — for the Latino audience. Imagine that! Advertisers are finally realizing that Latinos aren’t children, deplore clichés as much as the next guy, and like funny stuff just as much as anyone else.”
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Curation from Tomás
Filed Under: 1. Hispanic News, Business
