Coke Begins First Bilingual Internet Campaign
Tagged: bilingual“Coca-Cola North America this week launched its first fully bilingual Internet campaign in the United States to promote the beverage giant’s “My Coke” rewards program, which offers consumers “Coke miles” ”” similar to airline miles ”” as a reward for purchasing any Coca-Cola product.
The Internet launch follows the company’s general-market campaign to promote the loyalty system, which began last week. The points are redeemable at MyCokeRewards.com for up to $50 million worth of prizes from companies including Delta Air Lines, Hilton Hotels, Kodak and Sony, according to the company.”
SOURCE: in English / Fuente en Ingles
FUENTE TRANDUCIDO: Usando Google o Altavista/Babel Fish
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March 3rd, 2006
FUENTE TRANDUCIDO: Usando Google o Altavista/Babel Fish
Please note some (many) sites require registration. Many times it is free.
Curation from Tomás
Filed Under: 1. Hispanic News, Marketing & Advertising, Technology
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