Coke Begins First Bilingual Internet Campaign

“Coca-Cola North America this week launched its first fully bilingual Internet campaign in the United States to promote the beverage giant’s “My Coke” rewards program, which offers consumers “Coke miles” ”” similar to airline miles ”” as a reward for purchasing any Coca-Cola product.

The Internet launch follows the company’s general-market campaign to promote the loyalty system, which began last week. The points are redeemable at MyCokeRewards.com for up to $50 million worth of prizes from companies including Delta Air Lines, Hilton Hotels, Kodak and Sony, according to the company.”

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