The Media Audit – Retail Case Study: Hispanics Shopping Less at Sears and Kmart
Tagged: Wal-Mart“The Media Audit – Retail Case Study: Hispanics Shopping Less at Sears and Kmart
According to a four year national retail study from The Media Audit, Sears and Kmart are among the biggest losers of Hispanic shoppers, while Wal Mart and Target are the biggest gainers. The study, which was conducted in more than 80 local markets in the U.S., reveals that 31.3% of Hispanics shopped at Kmart in 2004, compared to 51.2% in 2001.”
SOURCE: in English / Fuente en Ingles
FUENTE TRANDUCIDO: Usando Google o Altavista/Babel Fish
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Posted on:
March 2nd, 2006
FUENTE TRANDUCIDO: Usando Google o Altavista/Babel Fish
Please note some (many) sites require registration. Many times it is free.
Curation from Tomás
Filed Under: 1. Hispanic News, Business
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