The Media Audit - Retail Case Study: Hispanics Shopping Less at Sears and Kmart

“The Media Audit - Retail Case Study: Hispanics Shopping Less at Sears and Kmart

According to a four year national retail study from The Media Audit, Sears and Kmart are among the biggest losers of Hispanic shoppers, while Wal Mart and Target are the biggest gainers. The study, which was conducted in more than 80 local markets in the U.S., reveals that 31.3% of Hispanics shopped at Kmart in 2004, compared to 51.2% in 2001.”

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