Tecate Sponsoring Authentic Mexican Concert to Kick-Off Race on April 7. California

“As the official beer sponsor of the 32nd annual Toyota Grand Prix of Long Beach, Tecate will be sponsoring the classic Mexican rock band El Tri during its “Fiesta Friday” concert in the streets of Long Beach on April 7. This world famous band fronted by Alex Lora will be performing many of its legendary rock hits for thousands of fans at the main concert stage in front of the Long Beach Performing Arts Center starting at 6 p.m. Race ticket holders will be able to enjoy the concert free of charge.

“We are thrilled to be bringing El Tri to Southern California and to the thousands of race fans at this year’s Grand Prix,” said Jorge Cornejo of Heineken USA. “As a pioneer in Mexican rock music, El Tri has greatly impacted the Hispanic music industry, so to have them on our stage is an incredible honor. The Tecate ‘Fiesta Friday’ concert is sure to be a memorable event for all fans.” “

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