New Trend: Door-to-Door Program Proves Highly Effective in Penetrating Hispanic Markets for Latin-Pak Clients

“The Latin-Pak Door-to-Door program allows advertisers to reach beyond the limits of circulation numbers or database information and provide clients with complete saturation of Hispanic neighborhoods nationwide.

Rodney Bass at Latin-Pak explains, “Door Hangers reach each and every door of Hispanics in a targeted area. By delivering advertisements door-to-door, advertisers reach Hispanics who may not be on a circulation list and those who are new to an area and have yet to establish a traceable market power. The door hanger ensures this very lucrative sector of the Hispanic Market is reached by advertisers.”

Door Hangers are an effective marketing tool for product literature, product sampling and die cut door-to-door advertising.

While not all products lend themselves to sampling, door-to-door remains the most effective tool in product sampling to targeted Hispanic consumers. According to research from a PROMO study, samples delivered directly to the home have a better chance of actually being tried and being tried immediately as compared to those given out in an in-store event.

Whether used to deliver product literature, die-cut advertising or product sampling, the door-to-door program penetrates the Hispanic Market and is a means of advertising that stands out.”

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