SBS Launches Mega TV in Miami

“Spanish Broadcasting System announced Wednesday the on-air launch of WSBS-TV “Mega TV” in Miami, officially marking the radio group’s entry into the TV business. An independent Spanish-language station, WSBS (formerly WDLP-TV) targets Hispanics 18-49 with a diverse programming lineup that includes a debate show, dance and music contests, reality and entertainment shows, an interactive spy series as well televised versions of SBS’ top radio shows in the market.

Since July when SBS announced the purchase of the station for $37.5 million, Wall Street analysts have expressed concern over the SBS’ strategy to branch out beyond radio. But Raul Alarcon Jr., chairman and CEO of SBS, insists the TV station, aided by the company’s Miami-based radio properties, is a good synergistic move.”

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