mun2 Latino Youth-only National Study.

“mun2 revealed the findings of the first major Latino youth-only national study. Top-line findings were presented at the Nokia Theatre in New York City at a research forum entitled me2: Understanding the Young Latino in America, a groundbreaking look at the values that drive the highly-coveted 14-34 year-old Latino demographic.

The three-part study, commissioned by mun2, was conceived in response to the burgeoning demographic consisting of second generation Latinos. According to census data, this segment, which represents people born in the U.S. with at least one foreign-born parent or is a U.S. citizen by birth, is quickly becoming the fastest-growing segment in the next 15 years. It is expected that by the year 2020, second generation will represent 36% of all Latinos, out-numbering the first-generation segment. “

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