Filed Under: [ Hispanic News ]
Knowledge is Power!
“I’ve often talked about the horrible language mistakes and translation tragedies of marketers’ lame attempts to target the U.S Latino market in its native language. It’s a symptom of marketers’ belief that a) Spanish is just not important enough to do right or b) any “native Spanish speaker” necessarily speaks or writes the language well.
Here’s a local example (an announcement by our beloved transit system, Muni) that is truly a massacre of the Spanish language, and in my opinion insulting to those it’s attempting to target (click for larger image) sent to me by a Spanish-speaking friend:”
FUENTE TRANDUCIDO: Usando Google o Altavista/Babel Fish
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