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Posted on: February 27th, 2006
Filed Under: [ Hispanic News ] [ Media ] [ Press Releases ]
“Arbitron Inc. (NYSE:
ARB) announced today that Spanish Broadcasting System, Inc. (Nasdaq: SBSA), one of the largest Hispanic radio broadcasting companies in the United States, has entered into a multi-year, multi-market agreement for Portable People Meter (PPM(SM)) audience measurement services when deployed in New York, Los Angeles, Chicago, San Francisco and Miami.These five mainland U.S. markets are served by nine Spanish Broadcasting System stations.
Raul Alarcon Jr., president, chairman and chief executive officer of Spanish Broadcasting System Inc., commented, “We are willing to make this commitment to PPM as the new currency for radio in order to provide our advertisers with the most accountable measures possible of our growing audiences. We are counting on the PPM to enhance the credibility of our programming and the value of these audiences in the eyes of our advertisers.”"
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