Filed Under: [ Hispanic News ] [ Media ]
Tags: radio
Knowledge is Power!
“Not surprisingly, the Hispanic format was one of the biggest winners in the fall, up 6% on a like-to-like basis since the prior year. In fact, current average market shares for the format are at one of the highest levels ever ”” ranking it No. 2 behind country for the first time. The 37 stations added to the Hispanic format over the past year have significantly outpaced the rate of markets being added, which was eight.
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