MSN, Billboard Hatch Spanish-Language Site

Posted on: February 23rd, 2006
Filed Under: [ Business ] [ Hispanic News ] [ Internet ]
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“MSN AND BILLBOARD MAGAZINE ANNOUNCED a partnership on Wednesday to produce a co-branded Spanish-language music site at Billboard.Latino.MSN.com. Billboard is producing the bulk of the content, which will be a combination of original articles and stories repurposed from its English-language properties. Financial terms of the deal were not disclosed.

Sponsors like Ford, which is promoting its 2006 Fusion mid-size sedan, and Warner Brothers, touting the new cop thriller, “16 Blocks,” have already signed on to target an increasingly affluent Spanish-speaking U.S. market.”

SOURCE: in English / Fuente en Ingles
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