Eva Longoria Returns to Spanish TV

“Eva Longoria will dance her way back onto Spanish-language TV in the latest Pepsi commercial. Set to air February 23 during the telecast of Premios Lo Nuestro, “Rain,” which features Longoria enjoying a Pepsi while dancing in the rain, will make its debut on Spanish-language networks, including Univision, Telefutura and Telemundo.

The new spot, created by Dieste Harmel & Partners, marks a departure from traditional Spanish-language celebrity-driven advertising. Historically, Pepsi has featured stars that made their names in Latin America for its Spanish language ads. Shakira and Ricky Martin both starred in Spanish-language Pepsi commercials, prior to crossing over into mainstream media. With “Rain,” Pepsi is betting that Spanish-speaking Americans already know a thing or two about Longoria. “

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