Spicing up La Salsa: CKE seeks sizzle from new look

“CKE, the parent company for Carl’s Jr. and Hardee’s, is in the early stage of an ambitious plan to make its third chain, La Salsa, as successful as its other two, Carl’s Jr. and Hardee’s.

Acquired with the purchase of Santa Barbara Restaurant Group in 2002, 100-store La Salsa sits on CKE’s plate as an untouched side dish with $10 million in fourth quarter sales. Sales at Carl’s Jr. and Hardee’s, on the other hand, were $133 million on average and La Salsa competitor Chipotle has taken Wall Street by storm with a hot initial public offering. “

Stumble it! | |

Other posts that may interest you

Hartford's passionate salsa dancers call themselves salseros. These are people who live for salsa. Connecticut

Latin jazz pianist still has sizzle - Eddie Palmieri

Latina Lista: Minuteman Salsa Leaves Chile Impression (yummy - not!)

Salsa dancers congregate in Salt Lake City, and that’s no sin.

U.S. Rep. Solomon P. Ortiz seeks re-election

Chef LaLa Adds Sizzle to 2006 Latina Leaders National Health Summit

ICE Partners With San Diego County, Seeks Presence in 3,100 Jails

Hispanic Film Archives: Mexican Film Production Company Seeks Funding for Zapatista Film

Official seeks stronger Puerto Rico-Dominican links to face airline crisis

Salsa congress fun for the masses - Salt Lake City