Filed Under: [ Hispanic News ] [ Marketing ] [ Media ]
Tags: Univision
Knowledge is Power!
“In this instance, the program is “Premio Lo Nuestro a la MÚsica Latina,” an annual all-star music awards show, which is to be presented from 8 to 11 p.m. (Eastern time) tomorrow on the Univision network owned by Univision Communications. “Premio Lo Nuestro,” which translates roughly as “people’s choice,” is typically the most-watched program among Hispanic audiences, except in years when there are World Cup soccer matches; 6.3 million people watched the 2005 show, compared with 5.3 million in 2004 and 5.1 million in 2003.
That the list of so-called big event TV programs now includes a show in Spanish as well as English-language mainstays like the Super Bowl and the Oscars is another sign of the growing importance of the Hispanic market to mainstream advertisers. Among those that will be using “Premio Lo Nuestro” to introduce commercials or campaigns are PepsiCo and Wendy’s International.”
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