Market Analysis-U.S. Latinos less likely to self-test and treat diabetes tha…

“Representing nearly 16% of the U.S. diabetes patient market, or 2.2 million patients, Latinos are less likely to self-test and treat their disease than diabetes patients in the general U.S. population.

Findings from GfK Market Measures’ “Roper U.S. Latino Diabetes Patient Market Study” reveal that the sizable Latino market offers pharmaceutical and medical-device manufacturers an opportunity to capture additional market share through tailored, culturally sensitive communications.”

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