Filed Under: [ Hispanic News ] [ Media ]
Tags: Nielsen, Spanish-language, Telemundo, Univision
Knowledge is Power!
“The 41 million Latinos in the United States make up a significant part of the American viewing audience, and media companies are beginning to notice. On Feb. 8, the No. 1 Spanish-language television network, Univision, announced that it was exploring a sale, drawing potential interest from companies, including Viacom and the News Corporation, in what analysts said could be a $13 billion deal.
The amount is a far cry from the $2.7 billion paid by General Electric for the No. 2 Spanish-language network, Telemundo, in 2001. Since its purchase, Telemundo has gained on Univision, with 24 percent of the Hispanic viewing audience in January, up from 16 percent a year earlier, according to Nielsen Media Research. Telemundo has developed an original production unit to counter Univision’s hold on distribution with ownership of 62 television markets. Recently, Don Browne, president of Telemundo, spoke about Univision’s sale and the general media market’s focus on a younger, minority viewing market. Following are excerpts:”
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