Filed Under: [ Business ] [ Hispanic News ] [ People ]
Tags: bilingual, Hispanic Chamber, population
Knowledge is Power!
“León, who officially started his new job this month, wants to keep current members while bringing new members on board. He wants to offer more services to members who need help with the basics like finance and marketing.
But with Hispanics as the nation’s largest ethnic minority group at more than 40 million and Arizona’s ongoing population boom, the chamber should try to position itself as a state- and nationally recognized bilingual resource with expertise on marketing to Hispanic consumers. In Tucson, that means being more involved in local economic development.”
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