Filed Under: [ Hispanic News ] [ Press Releases ]
Tags: outreach, radio, Spanish-language
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“Carpet One, the nation’s largest specialty flooring retailer, has hired VISIONLatina, a division of HEILBrice, to produce their first-ever Hispanic Marketing Tool Kit. VISIONLatina will provide Spanish-language radio, print, direct mail, Yellow Pages, and outdoor advertising to support the over 1,000 Carpet One stores as they reach out to the Hispanic community.
“This is our first attempt to connect directly with the Hispanic consumer and we feel confident VISIONLatina is the right agency to lead this outreach,” said Stan Langer, vice-president of marketing, Carpet One. “HEILBrice’s extensive knowledge of retail, paired with VISIONLatina’s familiarity and enthusiasm for the Hispanic community, makes them a dynamic marketing partner.””
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