Corporate Leaders in Hispanic Targeting Create Four-Times Higher Shareholder Value

“Companies that have seriously realigned resources to the U.S. Hispanic market appear to significantly expand their ability to create shareholder value. Santiago Solutions Group (SSG), a national strategy consultancy specializing in multicultural segments, released the findings of its nine-month breakthrough study at the 12th Strategic Research Institute in Miami.

The statistical analysis of five years of financial performance among nearly 200 U.S. top corporate advertisers found that companies allocating the highest percentage of resources to the Hispanic market, without a doubt, generate significantly higher return on shareholder equity, that is, four times higher than “all other” publicly traded companies in the study.”

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