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“In a statement, the Miami-based company said the name change (which correponds to the pronunciation of the first three letters of the alphabet in Spanish) represents a way of approaching Hispanic advertising starting with the fundamentals.
“The name change represents a natural evolution of our brand,” said managing director José López-Varella. “After three years of continuous growth, we have the opportunity to carve out a more focused identity which speaks directly to our capabilities and our clients’ needs.” “
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