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Tags: circulation
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“Fuego magazine, Harris Publications Inc.’s first foray into the Hispanic marketplace, has folded after less than one year, according to sources within the company.
The quarterly English-language men’s lifestyle magazine, which launched in April 2005, had a circulation of 200,000, targeting second- and third-generation Latinos. Arlene Ramos-Noel, an advertising rep for Fuego, told Marketing y Medios in summer 2005 she had secured new advertisers, including Colgate-Palmolive, Kenneth Cole, L’Oréal, Estée Lauder and Unilever. Alcohol, auto, electronics and retail categories also were on board. “
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