Filed Under: [ Business ] [ Hispanic News ]
Tags: HispanicAd
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“The breakthrough results of the first phase of a study that indicates that companies seriously investing in Latino markets have a significant edge in accelerating shareholder value creation, according to the Santiago Solutions Group (SSG) study “Does a Well-Resourced Hispanic Corporate Strategy Translate into Shareholder Value Creation?” The study found that the companies that allocate the highest percentage of advertising resources to Hispanic marketing produce an average return on equity that is four times higher than the followers. “
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