Hispanic radio diversifies to accomodate a changing Latino demographic

“Some of the things you WON’T hear on La Kalle 105.9 FM, the city’s newest Spanish radio station: Salsa. Merengue. Pretty much any type of traditional Spanish music.

What you WILL hear: Plenty of reggaeton (the mix of hip-hop, reggae and Latin beats that exploded into the mainstream recently) from the likes of Daddy Yankee and Don Omar, along with hip-hop and reggae. Radio personalities mixing English with their Spanish. …”

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