Filed Under: [ Business ] [ Hispanic News ]
Tags: insurance, State Farm
Knowledge is Power!
“When State Farm was looking for an agent to open an office in downtown Buffalo’s Hispanic neighborhood, Lou Santiago took a chance. He bought an old gas station grocery on Niagara Street, remodeled it and, five years ago, moved his insurance office from the suburbs.
Today, he says the homey village culture of the lower West Side suits him. He has bread and butter for people who wander in to snack on, a digital window sign that scrolls out messages in Spanish, and a client list far longer than the one he developed during 12 years in North Tonawanda….”
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