At ‘Super Tazón,’ Toyota drives for Hispanic market

“Super Bowl Sunday is going bilingual ”” even if just for 30 seconds.
In a tip of the helmet to Hispanics, Toyota will launch a commercial in Spanish and English before the 90 million people expected to watch the Super Tazón today.
The ad features a Hispanic father driving his young son in their hybrid Camry. The father explains how the car switches from gas to electric power, and the youngster quips: “Like you, with English and Spanish.”…”

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