The New Cachet of Being Hispanic

“Yankelovich Inc., a leading marketing research and consulting firm, emphasizes in its predictions for 2006 that the Hispanic market is “a main driving force” and “catalyst for growth” in the American economy, destined to receive heightened attention from marketers this year and beyond.

Hispanic Business asked Sonya Suarez-Hammond, Yankelovich’s director of Multicultural Marketing, to expand on these predictions. Her response cites research-based findings and statistics reported in the 2005 Yankelovich MONITOR® Multicultural Marketing Study. …”

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