Billboard for Spanish radio station in Chicago offends. Illinois

Posted on: February 3rd, 2006
Filed Under: [ Hispanic News ] [ Marketing ]
Tags:
Knowledge is Power!

“The ad promotes the Spanish radio station “La Ley” WLEY 107.9 and a contest called “25 Pegaditas.” Listeners naming 25 songs in a row could receive a chance to win money.

In Spanish, “pegaditas” loosely translates to “little ones strung together.” But, according to the young women, “pegaditas” is also a play on the word “pegar,” which translates to “hits.” That’s “hits” as in popular songs. Or in the context of the ad, that’s “hits” as in smacks on the behind.

When I first saw the ad, I must say it seemed rather tame to me compared with some of the far more obscene depictions of women that appear in some music videos and in verse….”

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