Latin_KNOW: The Latino Marketing Report: Tortillas around the world

Posted on: February 1st, 2006
Filed Under: [ Hispanic News ]
Knowledge is Power!

“I was struck today by a piece of news that in itself was not very striking: a Mexican corporation acquires a tortilla company. It’s the details that surprise:

GRUMA has acquired Rositas Investments PTY LTD, a company that manufactures tortillas in Australia; the closing of this acquisition was Friday, January 27, 2006. The purchase price was $17.6 million Australian dollars, or approximately $13.3 million U.S. dollars. …”

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