Deceptive ads target Latinos, experts say

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Posted on: February 1st, 2006
Filed Under: [ Hispanic News ] [ Marketing ] [ Media ]
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“The promises to viewers of Spanish-language television stations across the country sound amazing: Lose weight without diet or exercise.

However, purchasers of the advertised products will lose only their money, federal regulators said in a letter sent yesterday to television stations around the country that asked them to keep an eye out for deceptive advertising….”

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