United With a Purpose – Cristina Saralegui and Diageo Come Together to Benefit the Hispanic Community

“Diageo, the world’s leading premium drinks company, in partnership with Cristina Saralegui, a 30-year veteran journalist and leading Hispanic advocate, have launched the Estamos Unidos con un Proposito(TM) campaign in seven major Hispanic markets. This campaign offers Latinos a unique opportunity to invest in their future by voting to donate $250,000 to organizations dedicated to improving Hispanics’ overall quality of life in the areas of education, healthcare, and employment. With the Estamos Unidos con un Proposito(TM) campaign, Diageo continues to create multicultural programs that inspire community involvement amongst consumers….”

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