The McClatchy Co. will begin distributing its Spanish-English newspaper, Vida en el Valle (Life in the Valley), in the Sacramento and Stockton markets next month, hoping to tap into a growing Latino population in the Central Valley, California.
Tagged: bilingual, Fresno, newspaper, population“The free weekly paper, published by the Fresno Bee, will boost its distribution to more than 167,000, making it the nation’s largest Latino-focused weekly, according to Valerie Bender, Vida en el Valle’s publisher.
It will be delivered free to about 40,000 households in the Sacramento region and 20,000 in the Stockton area that “fit the profile for a bilingual newspaper,” according to the publication’s news release. It will also be available free on newsstands….”
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Posted on: January 24th, 2006Curation from Tomás
Filed Under: 1. Hispanic News, Media
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