Hasta La Vista, Abuela

Posted on: January 24th, 2006
Filed Under: [ Hispanic News ] [ Marketing ]
Tags: ,
Knowledge is Power!

“But it isn’t as bad as it sounds. The two just feel it’s time to update their Spanish-language, pro-milk commercials targeting Hispanic audiences.

Since 1994, the board has used a Familia, Amor y Leche” (Family, Love & Milk) tagline for Spanish-language commercials urging people to drink milk. At the center were images of a matriarchal Latina grandmother working in the kitchen….”

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