Filed Under: [ Business ] [ Hispanic News ] [ Marketing ] [ Media ]
Tags: bilingual, Toyota
Knowledge is Power!
“Toyota Motor Corp. aims to break new ground ”” and tug on some heartstrings ”” with a bilingual ad that will run during this year’s Super Bowl.
In the 30-second ad, a Hispanic father is driving his young son in their new hybrid Toyota Camry. When the father explains how the hybrid car switches between gas and electric power, the son compares it to the way his father can switch between English and Spanish….”
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