iMedia Connection: Continental Airlines Goes Spanish

“PhoCusWright’s “Online Travel Overview: Market Size and Forecasts 2004-2006″ estimates that the travel industry will see greater growth in 2006 than in previous years. Online travel will see its share of this growing industry rise, as well. As a result, PhoCusWright predicts that 2006 will see one-third of all U.S. travel booked online, up from 20 percent in 2003 and 15 percent in 2002.

Within the travel market, we’re seeing the level of interest, and money, being invested in U.S. ethnic markets exploding. The census data has been important in validating the size and potential (and high growth rates) of U.S. ethnic markets. Where before a major brand may have tactically implemented ethnic marketing on a local level, it will now target those markets on the national level and invest in longer-term brand marketing as well as tactical campaigns….”

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