Latina Lista: US Networks Want to Cash In On Popularity of Telenovelas

“CBS Entertainment president Nina Tassler said that CBS plans to try a summer programming experiment which they have dubbed the “”telenovela” project. Five 13-week serials are being developed in the traditional telenovela format, and only one of the five will receive a series order for a slot in the summer schedule.

CBS and the other major networks haven’t exactly been turning a blind eye or a deaf ear to the fact that telenovelas are capturing a good portion of the buying public — a public that could be theirs….”

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