Goya Foods Marks 70th Anniversary with Major Gains

“Goya Foods, Inc., the nation’s largest Hispanic-owned food company has added over 400 new products reaching a milestone of more than 1,500 high-quality offerings, further solidifying Goya’s position as the authentic connection to all the tastes of Latin America. Mr. Joseph Pérez, Vice President of Purchasing explains the goal is “to continue providing the high quality products our consumers expect, while expanding our portfolio to encompass the full range of Hispanic tastes and preferences.” Some of the new products include healthy options to Goya’s signature items such as Adobo Light with 50% less sodium and the no-salt-added Sazón Natural and Complete. In 2005, Goya added a line of low-sodium beans which includes Red Kidney Beans, Pink Beans, Classic Pinto Beans, Chick Peas and the top selling Black Beans. Goya has also increased its frozen food line with Mexican Tamales and Taquitos, as well as Caribbean, Central and South American specialties such as Peruvian aji amarillo (yellow peppers), Colombian arepas (corn patties), Argentine discos (tortillas), and the recently-introduced frozen pupusas (cheese-filled flour patties) from El Salvador….”

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