The Resurgence of Que Pasa

“Are the bigger ‘Net players neglecting the Hispanic market? With 40 million Latinos in the U.S., if they are they are not doing enough to cater to this important audience. 17 million Hispanics are online in the US representing 750 million in buying power and that number is expected to double in five years. Yahoo does have an online property in Spanish as does MSN but neither seem to be catering to this burgeoning Web audience as does QuePasa. You may not remember or know about QuePasa but they have remained more than just a viable online property the past few years, they are actively engaged (with unique content and offers) in the Hispanic online marketplace and have earned enough mindshare to be supremely competitive.

Quepasa Corporation operates one of the premier bilingual Internet portals and online communities primarily aimed at the United States Hispanic market, and, has done so for several years - 1997 in fact. QuePasa has built one of the strongest brands targeting Hispanics online and now finds itself the fastest growing companies in the sector. When asked how QuePasa has remained a player, Dennis O’Neill, Director of Sales & Marketing for QuePasa said “We attribute our success to understanding what Hispanics are looking for online and delivering it. We have built a platform that is getting significant traction both for users and advertisers and we believe this is the tip of the iceberg. Our future looks bright and we are proud to be a leader in the fastest growing demographic in the U.S.” …”

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