“¿Se habla español?” Retailers respond: “Sí” in Indiana

“Nationwide, one in every seven people is of Hispanic origin. And, with the percentage even greater in many areas of Northwest Indiana, mainstream retailers are noticing and responding.

Strack & Van Til has quadrupled the percentage of foods aimed at the Hispanic consumer in the past 18 months. In the fall, Wal-Mart began printing Sunday newspaper advertising inserts in English and Spanish for distribution in targeted zip codes. Kmart has a line of clothing inspired by a Latin music star. Meijer has added additional Hispanic-oriented foods to its stores, and other grocers are following suit….”

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