Networks See Telenovelas as Maybe the Next Salsa

“SALSA crossed over from the Latino market to the mainstream. So, too, did the music of Ricky Martin. Can telenovelas do the same?

Telenovelas are melodramatic, episodic TV programs, broadcast in Spanish, with sex-drenched stories centered on impossible love affairs, implacable enemies and insoluble family problems. They are hugely popular in Latin America as well as among viewers of United States networks that cater to Hispanic viewers like Telemundo and Univision, which run telenovelas previously seen in countries like Colombia and Mexico….”

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