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“Viacom Outdoor Latino has changed its name to CBS Outdoor Latino effective today, with the official split of Viacom Inc. into two publicly traded companies: the “new” Viacom Inc. and CBS Corp.
Arthur Rockwell, vice president of sales for CBS Outdoor Latino, said in a press statement, “While our name has changed, our assets and the opportunities we provide our partners to reach the U.S. Hispanic market remain the same.”…”
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