Filed Under: [ Hispanic News ] [ Media ] [ Politics ] [ Commentary ]
Tags: Pew Hispanic
Knowledge is Power!
Good post here about the TV viewing habits of young Latinos and I think his conclusion is spot on.
“I’ve said it before and I’ll say it again. If you want to sell cars to Latinos, by all means advertise on “La Madrastra.” The purchasing power of Latinos is undeniable, and most adult Latinos in the U.S. were born elsewhere (56 percent, according to the Pew Hispanic Center). But most Latino voters were born here (72 percent). They speak English. They watch English-language TV. If you want your candidate to win, you would be better off advertising on “Desperate Housewives.”…”
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