XBOX360 TV Effort ‘Jumps In’ To The Hispanic Market

“Microsoft Xbox360 “Jumps In” to the Hispanic market with a branding campaign to help launch the highly anticipated Xbox360 console. Casanova Pendrill, Microsoft’s Xbox360 Hispanic agency of record, developed the campaign.

The goal in developing the campaign was to launch the Xbox360â„¢ brand, but also have a message that was relevant during World Cup 2006. The obvious connection was soccer. “The soccer match is only the “excuse”, the trigger”¦what we really wanted to capture is the passion, the emotion, the sense of community and the viral essence of Xbox,” stated Elias Weinstock, VP Creative Director at the agency….”

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