Nielsen Bows to Latino Viewers

“Nielsen Media Research will include in its national ratings shows aired by Univision Communications Inc. starting next week, a move that is expected to better measure the nation’s growing Latino audience.

Nielsen has long been criticized for failing to provide a complete picture of television viewership by using a system that excludes the preferences of millions of Spanish-speaking Latinos when it calculates the size of TV audiences and the most popular shows….”

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