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SIEMPRE MUJER MAGAZINE PLANS APRIL/MAY 2006 TRAVEL-THEMED ISSUE

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Posted on: December 13th, 2005
Filed Under: Hispanic News, Media, Press Releases
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siempre mujerNEW YORK, N.Y., (December 13, 2005) – , the lifestyle and service magazine for women published by Meredith Corporation (NYSE:MDP), announced today that its April/May 2006 issue will focus on features and tips geared toward the Hispanic traveler. The issue will hit newsstands March 30th and the ad close date is February 2nd.

According to “The Minority Traveler,” a report issued by the Travel Industry Association of America, travel spending among Hispanics increased 20 percent between 2002 and 2003, as compared to just 2 percent for the national average. The figure is expected to keep growing as Hispanic Americans continue increasing their disposable income each year, yet the Association of Hispanic Advertising Agencies recently reported that marketers in the travel sector are not keeping pace.

“Travel is a huge area of interest for Hispanic families in the United States.,” commented Ruth Gaviria, executive director of . “Hispanic women view vacations as a prime opportunity to connect with their families and they’re looking to for ideas on where to go, how to plan, what to pack, what to see and how to spend their travel dollars.”

The April/May 2006 Travel Issue will cover everything Hispanic women need to know before planning their ’s next vacation. The issue will feature prominent Hispanic personalities sharing their packing tips, a five-page story on U.S. destinations to match every ’s style, and a piece that showcases “must-have” travel products – from the right suitcase, to the best backpack, to the most comfortable neck pillow and more. The closing page of the magazine will be an emotional personal essay about one ’s first trip to their country of origin to meet relatives.

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Launched in September 2005, is the first-ever lifestyle and service publication for Hispanic women living in the United States. Published by Meredith Corporation (NYSE: MDP), reflects the lifestyles, aspirations and dreams of Hispanic women who keep their traditions alive and embrace new American values. helps the Hispanic woman navigate this new culture by covering the worlds of: Home décor; fashion and beauty; food and entertaining; and parenting; culture and entertainment; relationships and self-development; health and fitness; and finance. The bi-monthly national magazine has a rate base of 350,000.

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