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Tags: family, Spanish-language
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NEW YORK, N.Y., (December 13, 2005) – Siempre Mujer, the Spanish-language lifestyle and service magazine for women published by Meredith Corporation (NYSE:MDP), announced today that its April/May 2006 issue will focus on features and tips geared toward the Hispanic traveler. The issue will hit newsstands March 30th and the ad close date is February 2nd.
According to “The Minority Traveler,” a report issued by the Travel Industry Association of America, travel spending among Hispanics increased 20 percent between 2002 and 2003, as compared to just 2 percent for the national average. The figure is expected to keep growing as Hispanic Americans continue increasing their disposable income each year, yet the Association of Hispanic Advertising Agencies recently reported that marketers in the travel sector are not keeping pace.
“Travel is a huge area of interest for Hispanic families in the United States.,” commented Ruth Gaviria, executive director of Siempre Mujer. “Hispanic women view family vacations as a prime opportunity to connect with their families and they’re looking to Siempre Mujer for ideas on where to go, how to plan, what to pack, what to see and how to spend their travel dollars.”
The April/May 2006 Travel Issue will cover everything Hispanic women need to know before planning their family’s next vacation. The issue will feature prominent Hispanic personalities sharing their packing tips, a five-page story on U.S. destinations to match every family’s style, and a piece that showcases “must-have” travel products – from the right suitcase, to the best backpack, to the most comfortable neck pillow and more. The closing page of the magazine will be an emotional personal essay about one family’s first trip to their country of origin to meet relatives.
About Siempre Mujer
Launched in September 2005, Siempre Mujer is the first-ever Spanish-language lifestyle and service publication for Hispanic women living in the United States. Published by Meredith Corporation (NYSE: MDP), Siempre Mujer reflects the lifestyles, aspirations and dreams of Hispanic women who keep their traditions alive and embrace new American values. Siempre Mujer helps the Hispanic woman navigate this new culture by covering the worlds of: Home décor; fashion and beauty; food and entertaining; family and parenting; culture and entertainment; relationships and self-development; health and fitness; and finance. The bi-monthly national magazine has a rate base of 350,000.
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