New films target U.S. Hispanic audience
Tagged: Film, novela, Panama, radio, Telemundo, telenovela“Jim McNamara started tailor-making telenovelas for U.S. Hispanics as president of Telemundo – now he’s launched a new company to produce movies with the same strategy.
“I feel there’s a huge market out there,” McNamara said from the Coral Gables office of Panamax Films. “There are three full-blown Hispanic TV networks out there, cable and radio, but it doesn’t make sense that there are really no commercial features in the mix.”…”
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Posted on: December 13th, 2005Curation from Tomás
Filed Under: 1. Hispanic News, Business, Cultura
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