New films target U.S. Hispanic audience

Posted on: December 13th, 2005
Filed Under: [ Art y Culture ] [ Business ] [ Hispanic News ]
Tags: , , , , ,
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“Jim McNamara started tailor-making telenovelas for U.S. Hispanics as president of Telemundo - now he’s launched a new company to produce movies with the same strategy.

“I feel there’s a huge market out there,” McNamara said from the Coral Gables office of Panamax Films. “There are three full-blown Hispanic TV networks out there, cable and radio, but it doesn’t make sense that there are really no commercial features in the mix.”…”

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